SEO Advertising
SEO Stands For Search Engine Optimization.
:This is how People Get Free Traffic On Google.
Understanding SEO Advertising
SEO Engine Optimization (SEO) is the Process of improving your website so that it ranks higher on search Engine like Google, with paying for ads.
In Other Words: SEO means making your website show up high in Google search result without paying for ads. So instead of paying per click (like PPC), you’re working to organically rank higher by:
- Using the keyword people search for
- Writing helpful content
- Making your site fast and easy to use
- Getting other website to link to your site
While PPC gets fast paid traffic, SEO gets long-term free traffic by making it your site more user friendly.
A view of what Organic traffic looks like and the Tools used to track/monitor your website:

Google search console: A Tool used to monitor and maintain your website.

Organic traffic on Google: they usually don’t have the word sponsored on top of them
Top 3 organic results get around 60-70% of all the clicks
if your not rank in the 5 organic spots you’re potentially missing 70-90% of the total search traffic for that keyword.
Working With Cephas Abiangama
When you work with me, the first thing I’ll do is take time to understand your business, how it operates, who your target audience is, and what your goals are. I’ll start by analyzing your website and asking a few questions to clarify key areas so I can tailor the strategy specifically to your needs.
From there, I’ll identify opportunities to improve your website’s visibility on search engines. This includes optimizing your site structure, content, and on-page elements like title tags, meta descriptions, headers, and image alt text. I’ll also ensure your website follows SEO best practices for technical performance, mobile responsiveness, and user experience.
Once everything is in place, I’ll walk you through the changes and explain how SEO works, so you understand the process and what to expect. SEO takes time, and results don’t always happen overnight, but with consistent monitoring and adjustments, we’ll build sustainable growth.
That’s why I’ll regularly review your site’s performance, track keyword rankings, and check for technical issues. If I find anything that needs to be addressed, I’ll handle it promptly using proven methods. You’ll also receive monthly updates from me with clear insights on how your site is performing and what improvements we’ll focus on next.
When I Do not Think I Can Help
If there’s ever a situation where I believe your business goals may be limited by platform restrictions, I’ll let you know right away. This typically applies to industries that are banned or face strict advertising policies on Google.